:::ARROWBAR BRANDED DESIGN:::

When two professional tennis players & entrepreneurs approached Riley Animation about branding for a new revolutionary energy bar, we “bit down” on something extra crispy & chewy for them in package design, website, and custom content for their brand. We started with package design with a custom watercolor illustration to perfectly encapsulate the product; perfecting it over many many attempts. We then explored the perfect execution of web, mobile, in store display, and marketing to start off the brand with a bang, and fuel the marketing, like the product fuels the pro tennis players. To boot, we get unlimited tasty energy bars for LIFE!

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