HAYWARD BAKER ‘ONE MONSTER PROBLEM’ WHITEBOARD

“Sooooo you’ve got a problem…a MONSTER problem!” Riley Animation teamed up with Media Mogul and client Hayward Baker on this nationally televised live action whiteboard stop-motion project. Shot by Glenn Nickerson at Riley Animation Studio’s shoot space – follow Director Kevin Riley’s hand as he ‘draws’ up a solution to a very real and very scary issue in Florida and other states; sinkholes.

This is the second spot for Hayward Baker Geo-technical Engineering Co. ~ This time a ‘lower end’ but no less effective tactile approach; presenting an alternate media use of the “Sinkhole Monster’ developed in a previous 3D commercial spot and ad campaign.

Hayward Baker Whiteboard Animation from Riley Animation Studios on Vimeo.

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