HCA BAD BELLY PAIN

In this whimsical campaign collaboration between Trickey Jennus Agency (Tampa/Denver) & Riley Animation Studios; we put anthropomorphized character personalities to some serious abdominal issues for HCA Hospital group. So while “A pain in the gut is no laughing matter” – our animation & illustrated characters did take (some of) the scary out of what can be a serious issue to seek emergency treatment for;)

And here is an early concept or two, before landing on the final theme & characters: