:::MARVEL + The FOOD GROUP “CAPTAIN CITRUS” CAMPAIGN:::

Riley Animation teamed up with MARVEL’s commercial division + The Food Group Agency to create a “super” character for Florida Citrus Growers named Captain Citrus. The superhero character was realized in comic books alongside the AVENGERS, as well as a series of 3D animated ads. If you want to make drinking orange juice cool, this is a good way to do it! Of note, the voice of the character was an actual Florida citrus grower; and we also created an interactive experience at the Florida Citrus Growers yearly convention where anyone could see what it was like to have their voice as our hero character. A really fun project to work on!