:::PFIZER PANDO:::

“What is PANDO?” That’s the question we started with for a very unique piece of communication for Pfizer Vaccines Division in a legacy message from their CEO. The answer is a forest of trees in Utah that is remarkably the largest living structure on the planet, where every tree is a genetic duplicate. It’s the perfect metaphor for the special message we helped craft, which included design, illustration, animation, and an interactive training experience across the US to include an actual forest of trees (imbued with special employee leaves) that we created at Manhattan’s Pfizer corporate headquarters.