WHITEBOARD MADNESS!

For cost-effective & the evocation of a “simple” concept, whiteboards are a fantastic and popular tool in the communication arsenal. That said, they are done quite often…so we ALWAYS try to create something new and interesting/different in them. Whether the illustrated characters “come alive” once drawn, or the addition of color, video, or transition to live action. IN this way, we keep these cool pieces “fresh” and new, always!

Here’s a nice collection of them, for various large & small clients, ranging from worldwide announcements for globally recognized Fotune 100 CEO’s, to local startups:

MARRIOTT INTERNATIONAL/STARWOOD/RITZ CARLTON
For a global announcement in Dubai 2018, Marriott brought us on to augment CEO’s Arne Sorenson’s delicate message of the combining of Marriott, Starwood, and Ritz Carlton.

95XPRESS LANES
We worked with TURE CREEK Agency in Virginia on a series of fun animated idents, sharing the s”simple” value of time. In these, our hand draws the illustrations, and then they come alive with full animation.

HISTORY FACTORY
A whiteboard that transitions to live action and graphic presentations, for internal marketing for this amazing legacy branding company.

EDELMAN FINANCIAL
Created directly for CEO Rick Edleman (and even featuring him as an animated character!), this whiteboard shares his “TOP 10” Financial tips. The illustrations appear, and then are colored; and a handful of the segments even transition to full color animation.

HAYWARD BAKER SINKHOLES
Created with Media Mogul, this more traditional whiteboard was drawn on a wall surface. We then added brand spot color and subtle animation to help make it POP!

SUNPASS “FLORIDA EXPRESS LANES”
This hybrid whiteboard/animation was used to show . This involved static illustrations with limited animation to share the concept of the new Florida Express Lanes options for interstate driving.

EZ PASS “HOW TO”
A simple whiteboard, primarily consisting of evolving illustrations drawn/revealed on a WACOM Tablet, to show the proper way to use and replenish an EZPASS

VARIOUS OTHER WHITBOARD DESIGNS
Here are a few other designs for recent whiteboards…